Showing posts with label McDonald's. Show all posts
Showing posts with label McDonald's. Show all posts

Friday, May 23, 2014

Film Review | Fed Up

AlterNet 5/20/14

The Kids Are Not All Right
Inside the World's Child Obesity Epidemic

by Thomas Delapa 

When the curtain came down on Clifford Odets’ legendary 1935 New York opening of his agit-prop broadside Waiting for Lefty, audience members rose from their seats and stormed out of the theater, shouting “Strike!” in solidarity with the taxi-cab drivers and the Depression-era working class portrayed in the play.

Once the lights go up in theaters following Fed Up, audiences may have the urge to race down to their grocery stores, fast-food outlets and school cafeterias, yelling, “We’re as mad as hell and we’re not going to eat it anymore!”

An appetizing, bite-sized brand of advocacy documentary, Fed Up is an alarming yet tardy wakeup call on the crisis of U.S. childhood obesity. This is not a syrupy, feel-good story à la My Big Fat Greek Wedding. It is the sad, stomach-churning saga of my big fat American child.

Filmmaker Stephanie Soechtig (Tapped)narrator/co-producer Katie Couric, and author Laurie David team up for a 90-minute serving of facts, figures and interviews on how American kids have been increasingly super-sized over the past 30 years, largely the result of a sugar- and fat-heavy diet that is literally to die for.

Fed Up might go down as the Inconvenient Truth of the pediatric health crisis, a plus-size omnivore's dilemma not limited to expanding U.S. waistlines, but globally too. Over the course of two years, Soechtig and her cameras check up on the misfortunes of a small group of corpulent kids, each struggling to battle the bulge with the help of their parents. This is not some cheesy, sensationalized Biggest Loser reality show, but the real story of children who can’t seem to win against a powerful, hydra-headed foe made up of food and beverage industry giants, commercial media and U.S. government policies that have sucker-punched kids square in the gut.

Of course, the plight of overweight kids (and adults) has been on the plate of U.S. news reporting for years, but Soechtig and company slice it up into easily digestible, fact-driven portions. To name a few:
  • Over 80% of the products in a typical grocery contain added sugar.
  • Two out of three Americans are overweight or obese, costing billions of dollars each year in rising healthcare costs, not to mention the psychological price paid in depression and poor self-esteem, especially in teens.
  • A generic 12-ounce can of soda is loaded with a shocking 10 spoonfuls of sugar, which takes an hour or more of brisk bike-riding to burn off.
In one big gulp of not-so-fun facts, we learn that sugar is sugar, metabolically speaking, whether it’s called sucrose, dextrose, cane sugar or high-fructose corn syrup. The skinny on sugar is that it is fiendishly addictive, and when digested without the fiber normally associated with good diets, simply leaves us hungry and craving more. In one study, sugar was found to be eight times more addictive than cocaine.

It’s bad enough that kids today are targeted by a caloric cornucopia of TV commercials, marketing schemes and insidious product placements, all formulated to prod them into stuffing their faces with junk food. School cafeterias were once a haven for healthy (if bland) balanced lunches. But since the infiltration of the fast-food industry into cash-hungry public schools, they’ve been made over into “7-11s with books.” Pizza, hamburgers, hot dogs, fries, fried chicken, cookies, and those nasty nachos are high on the daily McMenu. Now kids have it their way every day, enabled by soda machines they can’t just say no to.

Soechtig persuasively offers that the U.S. government—and specifically the Department of Agriculture— have a place at the table of nutritional shame. On one hand, the government is tasked to protect children through lunch programs and “food pyramid” guidelines; yet it is also asked to serve the food and dairy industries, doling out regulations as well as billion-dollar yearly farm subsidies and loans. And any time politicians place an order for tougher dietary demands (like Sen. George McGovern did in 1977), armed-to-the-teeth agribusiness lobbyists go into a feeding frenzy. Beware, you may gag when a McDonald's spokeswoman earnestly shills, “Ronald McDonald never sells to children...he inspires through magic and fun.”

Even Michelle Obama, first mom and initiator of the ballyhooed “Let’s Move” campaign aimed to push kids into exercise, has had to take the “demonizing” of junk food off the front burner. To experts such as Michael Pollan (Food Rules) and Gary Taubes (Why We Get Fat), dietary ditties such as “energy balance” and “eat less, exercise more” cooked up by industry apologists are empty panaceas, essentially laying all the blame on the overweight and obese. Soechtig shows the kids trying their best to run and swim to shed pounds, but her cameras also catch one slouched in an easy chair, gobbling down chips while eating up a TV show. A lower grade for her failure to note that gym classes have also been victims of crash budgetary diets; meanwhile, back at home suburban parents drive their kids everywhere, making walking to school—and play—as old-school as saddle shoes. 

Are soda and other junk foods the “cigarettes of the 21st century,” as one expert warns? Other countries have begun banning junk-food ads expressly aimed at children. In the U.S. those ubiquitous “nutrition facts” labels fatuously omit recommended daily allowances for sugars.

Let’s not sugarcoat it: American children are hugely at risk, and if parents and teachers aren’t sick to their stomachs yet, they’ll never be.
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Sunday, August 21, 2011

Film Review | Super Size Me (2004)


My Big Fat American Meal
by Thomas Delapa


We’re talking fat, not phat.

When Morgan Spurlock decided to embark on a month-long "McDiet," little did he know he would gain 25 pounds, suffer liver damage and, in general, feel like hurling each and every McDay.

For 30 days straight, the New York filmmaker was his own guinea pig (emphasis on the pig), eating only McDonald’s meals for breakfast, lunch and dinner. With camera in one hand and a Big Mac in the other, Spurlock documented his dieting debacle. The result is Super Size Me, which might even give Ronald McDonald indigestion.

By now, most of us have heard the gross facts about fat America. Two out of three of us are overweight or obese. Poor diets and sedentary suburban lifestyles are the biggest culprits. In Manhattan alone, McDonald’s has 83 outlets. Not only do Americans eat too much, but restaurant portions are taking on monster proportions. The 7-11 Double Big Gulp contains 64 ounces of soda--a whole half-gallon. An order of McD’s super-sized fries has a whopping 600 calories.

On the eve of his experiment, Spurlock sees a battery of doctors, who all give him a bill of good health. After 30 days of Quarter Pounders, fries, Cokes and Egg McMuffins, Spurlock balloons from 185 pounds to 210 and his body fat rises from 11% to 18%. Before the month is up, his doctors tell him that his liver is showing signs of toxicity.

Now, you say, nobody eats nonstop fast food for 30 days. True, but millions of people eat fast food several times a week, and have done so for 30 years or more. Even McDonald’s’ "healthy" salads, when slathered in dressing, have equivalent calories to their burgers.

Despite the weighty subject, Spurlock’s style isn’t always delectable. His capacity for calories exceeds his ability as a stand-up comic. And he could have thinned down all those repeated shots of pot-bellied passersby.

But Super Size Me comes with an order of extra-large social comment. Spurlock’s tour of a Wisconsin grade-school cafeteria appallingly reveals kids regularly lunching on snacks, sweets and other junk foods.

If you want the skinny on America’s flabby diets, start with Eric Schlosser’s Fast Food Nation and top it off with Spurlock’s fast-paced, low-carb documentary. Together, they may wipe the smile right off your Happy Meal.

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Originally published in Boulder Weekly, 5/20/04
Winner of Denver Press Club award, 2005